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drug marketing

01/02/2018 / By Robert Jonathan

Drug makeover: When a drug underperforms, Big Pharma renames it, labels it for another use and jacks up the price

A drug that treats periodic paralysis may be pricing those afflicted with the condition out of the market. Originally a medicine approved for glaucoma treatment, the U.K. National Health Service made Daranide available for the equivalent of about $500 U.S. dollars for a year’s supply. Daranide reportedly didn’t work well for the eye disease, but was […]

09/06/2017 / By Tracey Watson

Amazon Echo devices now being given to UK retirees to remind them to take toxic medication

Amazon’s “Echo,” the handsfree, voice-controlled speaker for the uber-lazy, plays music, harnesses the abilities of the virtual assistant “Alexa” to phone or message on your behalf, can recognize voice commands from across a room, answers questions, delivers the latest traffic report, can give you the latest sports scores and reads to you, among many other […]

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